Alumnae Spotlight: Abby Votto Belge '93
April 6th, 2022
Meet Abby Votto Belge '93!
(Abby pictured on the left)
Tell us how Lilibridge was started. How has your original vision for the brand and company evolved since?
In 2018, a Boston artist approached me to figure out a way to turn her artwork into a business. Unsure of what to do initially, we spent the next year researching ideas, conducting focus groups and working to determine a strategic product launch and vision for the brand. Ultimately we created a 5-year business plan with a comprehensive sales and growth strategy, which we have been able to accomplish within the first 3 years of business (we’ll be 3-years-old this July).
Where can we find and shop Lilibridge? We have heard there has been product placement even in shows/movies - can you tell us more about that?
We do sell directly to customers at www.Lilibridge.com, however Lilibridge products can also be found in over 100 retail shops in the United States, Bahamas and Costa Rica. And yes! We have been lucky enough to have our bags and clutches show up on the small screen recently. Our first appearance was in an opening scene of Magnum PI on CBS, and soon after we showed up in several episodes of Sweet Magnolias, Season 2 on Netflix. We also have 9 additional potential projects in 2022/2023 on Fox, Disney+, Netflix, Apple TV & Amazon featuring some A-list stars, which is really exciting.
How has SHA influenced you as a business owner? Why do you give back and support SHA?
- If you’re going to do something, apply yourself and do it right.
- If you want a competitive edge, you have to work when your competition is not.